Curious as to the reason behind why backlinks don't work? Well, it comes down to the degree of effectiveness of a backlink. Effective backlinks are those that give more authority to your site, helping it to achieve better PageRank, top positions in search engine results, while bringing in a flood of traffic at the same time.
If the backlink strategy that you are employing isn't netting you those kinds of results then obviously those backlinks aren't performing for you. So how do you manage to get the kind of backlinks that are effective both in the short and long term?
Firstly, let's take a look at the factor called backlink quality. It's obvious that not all backlinks are equal in terms of effectiveness. These days it's become more and more difficult to weed out link farming and scamming so it's not enough anymore just to have a high number of backlinks to your site. Google recently cracked down on sites selling links too by bringing down their PageRank, so getting quality links isn't as easy as it used to be.
Since links are judged by quality with search engines evaluating the content and PageRank of the site, giving the link, it becomes imperative to get links from sites which have related content. For instance, if your site is all about 'automobile repair' and your getting lots of links from kids birthday party or chicken recipe sites then those links will not have as much weight as links from an automobile related blog or website.
The authority of the site giving you the backlink also matters. Does it have a good number of quality backlinks itself? If so, then a link from such a well-established site, has more weight than a link from a site which doesn't have too many backlinks or isn't that popular.
So both relevance and authority of the site matters when you are building backlinks for your site. Otherwise your backlinks will not work for you the way you expected. Lots of new internet marketers plug away at getting backlinks without taking these crucial factors into account. At the end of the day, they are surprised by how little effect all their linking efforts have actually had.
Once you take note of these factors in your backlinking strategy then all your backlinks will perform well for you. Your site will rank higher in the SERPs, be more popular and will gain more PageRank over time. The search engines will bring targeted relevant traffic to your site provided your SEO is good and you will get a flood of visitors who will visit your site and be more open to purchasing more information or products.
Make your backlinks work for you by choosing an effective backlinking strategy from the start and you'll get the kind of results you want